01 — Our Philosophy
We believe leadership is the highest-leverage character work there is.
A leader’s character is contagious. The only question is what they’re spreading.
Every organization is a portrait of how its leaders lead. Culture isn’t set by the values on the wall; it’s set by the thousand small decisions leaders make when no one is watching. That is character — and character can be developed on purpose.
How? Training. We coach leaders with loving challenge — the discipline of building a relationship strong enough to hold a hard conversation, then having it. We don’t stand at the edge and advise. We go all the way in.
We started the Triad because the tools for this work were scattered: a keynote here, a coach there, an assessment that gathered dust. None of it added up to a strategy. So we built one — patient, measurable, and human.
02 — The Make Life Count Manifesto
We believe life counts, especially when we choose it.We believe love is the great game changer — the thing that turns an ordinary hour into a life well spent.We believe in whole life excellence: that no amount of success outside the home can make up for failure inside it.We believe in integrity — in being undivided, the same person in the boardroom as in the living room.We believe in generosity: spending all we have been given on behalf of someone other than ourselves.We believe in joy, chosen in spite of circumstances, until it lights up every corner of a room.We believe in vitality — being fully alive rather than merely getting by.We believe your best life may still be ahead of you, and we hold that belief on your behalf.
IT’S UP TO YOU.
ENERGY. GROWTH. IMPACT.
THE
FOUNDERS
03 STRATEGISTS
Decades of coaching experience, elite athletic backgrounds, and a shared conviction that real leadership starts on the inside and works its way out.

01
KRISTA GILBERT
LEADERSHIP STRATEGIST
Krista Gilbert is a certified Life Coach through the International Coaching Federation and the John Maxwell Leadership Team. She is DISC-certified, a 2× author, international speaker, host of a top 1% global podcast, and mastermind leader for high-impact leaders.
A former collegiate soccer player and member of the Olympic Development Program’s Regional West Team, Krista learned early what it takes to build grit and resilience — lessons that still shape how she coaches today. She lives in the Pacific Northwest with her husband.

02
EMILY “EMJ” JAMIESON
LEADERSHIP STRATEGIST
Emily Jamieson is a Certified Personal and Executive Coach, a certified Working Genius facilitator, and co-founder of The Transformation Triad. She is a trajectory shifter and truth-teller who finds her greatest joy in helping people clarify their identity and determine the right next step.
A Division I athlete and three-time Ivy League Champion, EmJ holds a BA from Dartmouth College and a Master’s in Leadership and Biblical Theology — bringing vigor, intellect and spiritual depth to her coaching. She lives in the Pacific Northwest with her husband and their four boys.

03
EMILY LOVE
LEADERSHIP STRATEGIST
Emily Love is a Certified Life Coach, Certified Executive Coach and Energy Leadership Index Master Practitioner, where she helps people move from burnout to breakthrough through mindset coaching, discipline, and sustainable habits.
A former Division I and professional basketball player, Emily graduated from Arizona State University as a standout scholar-athlete. Her secret sauce is authenticity, clarity, and courage — and she brings all three to every conversation.
